Hereâs the thing about The Hivesâ new albumâit doesnât have to be anything all that special. They already earned their stripes in the 2000sâ garage-rock revival with a killer live show, basically setting them up in perpetuity. As has become the standard for that era, the envelope doesnât need to be pushed. So while The Hives Forever Forever The Hives is a fun new entry in their canon, thatâs about all it is. As long as thereâs a handful of new cuts to zhuzh up the setlist and keep their famed onstage energy rolling over, thatâs all that matters.
This, then, can be seen as a bit of a dry run for their big, proper UK tour in November. Itâs a series of relatively intimate album release shows, the first chance to test the new material only days after the albumâs release. And for a fanbase as famously dedicated as The Hivesâ is, they seem to have jumped at the opportunity. To put it into perspective, a sold-out Camp & Furnace has less than half the capacity of even the smallest venue on their winter run. Sure, what emerges from that is a very truncated setânine songs in 40 minutes, with four of them only unleashed into the wild in the last few monthsâbut again, the spectacle is what youâre here for. A concentrated burst of The Hives will still deliver wonders on its own.
And, of course, they deliver. Itâs almost like they expressly want to more than anything else, being aware of tightened circumstances and looking to set off as many Hives-shaped fireworks as they can. So, before the first song Enough Is Enough has even begun, Pelle Almqvist is working up the crowd as eagerly as he can; when it does kick off, heâs swinging the mic, kicking the air and taking to the barrier like heâs not approaching 50 years old. There are frontmen half his age who wouldnât be pulling off stunts like this, and he clearly knows it so why not flaunt some inflated rockstar ego while heâs at it? âLook at me! Appreciate me!â he declares from atop the bar. âTake photos of me in my beautiful suit!â





















Itâs the same suit that all five Hives come clad in, the standard accoutrements that have become part of the brand. It probably wouldnât feel the same without the suits, to be honest; just another jeans-and-t-shirt ensemble would ring as significantly less impressive. Again, itâs a testament to how utterly crucial effort is in the eyes of The Hives. Over three decades in, theyâve couldâve wound down into a more standard outfit, but commitment to the bit held to this much of a premium goes such a long way. Even with Almqvist is the obvious centrepiece, thereâs a sweltering effort coming from the others. Nicholaus Arsonâs convulsions as he rips out the riffs of Paint A Picture; the great bass growl from The Johan And Only on Countdown To Shutdown; the fact theyâre all in this sweatbox, giving it both barrels, while dressed in tuxedos! Remember, this is, as Almqvist puts it, âhalf a showâ, which could make it much easier to get away with slacking a little more.
This, though, remains as taut and wiry as youâd expect. Itâs the usual setting of The Hives at play, even with the new material that fits with total seamlessness. In terms of whatâs aired, the only classics are Hate To Say I Told You So and Tick Tick Boom in quick succession; everything else is from their most recent albums. And yet, youâd be hard-pressed to spot any discrepancies or rust that mightâve built up since then. The simplicity of The Hivesâ work is, has been and probably always will be what they do best, as the perfect baseline for a live show that does all the heavy lifting. With the way they deliver a final bow at the end, youâd think this was the arena tour, not its low-key prelude. But itâs more a showing of the value placed on the medium of live performance thatâs defined The Hives for ages. A new album on its own mightnât be anything to jump up over, but the promise of a terrific live show to follow, size or scale be damned? Almqvist himself puts it best: âNobody can do it like The Hives.â
Words by Luke Nuttall







Genuinely, it’s just mad how good this band are. I’ve not seen them live for a decade but I saw them in London last night, and my god, you just spend an entire Hives show grinning. The world would suck without The Hives in it, as I’m sure Pelle has said at least once himself with a knowing wink.