Oh look, another new album from an artist you thought had died out in their early noughties heyday. In this case itโs one-man-band The Rocket Summer also known as Bryce Avary, who, even though heโs championed a more alt rock / indie sound of late, is probably best known for his earlier pop-rock guise and hits like Do You Feel.
And new album Zoetic (which means pertaining to life) is yet another example of an artist throwing as many different musical elements into a blender and serving the finished product as a tragic attempt to stay relevant. Avary plays every instrument on this record which is hugely impressive, but god does he want you to know it. On Get Over It, beatboxing, piano, a drum machine and guitar are all introduced separately within the first ten seconds. Thereโre no time for any of these elements to properly be able to breathe, so it all just sounds like a huge mess. Itโs not a one-time thing, either, and there are far too many times where odd things are paired together and donโt give off the โquirkyโ vibe that was obviously intended. Thereโs a reason beefy guitars with dark, dubsteppy wubs as a bassline, poppy handclaps and an interlude that sounds like some kind of nursery rhyme arenโt usually mixed together. Because it sounds beyond ridiculous.
Honestly, there isnโt really a properly solid song on this album. Itโd be a shame because of the talent here, but itโs hard to feel any disappointment past the confusion and anger at half the stuff on here. Most of this emotion is sadly because of that age old problem with dated artists โ leaving the right parts in the past and stubbornly keeping the wrong. Along with these ridiculous genre mashups a lot of the material here is far too twee and transparent. Combined with heavier aspects (which other publications have compared to Nine Inch Nails), synthy vocalising and Justin Timberlake-esque falsettos just donโt sit right.
There are some alright parts of Zoetic, to be fair. Opener Cold War is probably the only place where the weirdness, toned down as it may be, works, with piano, jarring guitars and staccato synths creating an interesting track thatโs all too easy to get stuck in your head. FL, CA is a highlight too. As one of the rockier offerings on here, its funky melodies will probably get any listener who hasnโt lost all hope arriving at the second half of the record smiling.
But thatโs really it. While Avary does have some great vocal moments on Zoetic (particularly his falsettos), theyโre overshadowed by the predictable melodies theyโre used to sing. But thatโs nothing compared to the ridiculous shouts of โow!โ that plague half of the songs on here. Itโs like heโs a kid trying to play โglam rock megastarโ, not a man in his 30s whoโs been doing this for over ten years. To give credit where itโs due, the instrumentation on here is well executed, and the fact that itโs all been done by one person makes it even more formidable. Itโs just that most of it doesnโt go together. Just like, after this, The Rocket Summer doesnโt go with anyone’s iPods.
3/10
For fans of: Forever The Sickest Kids, Justin Timberlake, All Time Low
Words by Georgia Jacksonย
‘Zoetic’ by The Rocket Summer is out now on Aviate Records.







