In an unprecedented move for one of these Rough Trade shows, thereâs actually production onstage. Nothing too elaborateâa couple of cardboard cutouts of trees wrapped in tinfoilâbut itâs appropriate for someone who gives off the theatre-kid energy that Holly Humberstone does. Thatâs not meant to be as derisive as it sounds, either. Of the current crop of indie-pop girlies with moderate-to-high rates of success, itâs a vibe thatâs taken her a decent distance. On this current run that kicks off tonight, this is by far the smallest venue that Humberstone will take to, more of an aperitif for a tour thatâs already preluding her new album Cruel World in April.
Thus, itâs a much more humble affair, which seems to be the draw if Rough Tradeâs packed venue space is anything to go by. Considering Humberstone will be playing Coachella in less than a monthâs time, an intimate, stripped-down, barrier-free show feels like an unmissable prospect if youâre a fan. To Love Somebody opens up with instant appeal, filled out by its backbeat without being overpowered, and remaining comfortable in its acoustic guitar and Humberstoneâs featherweight vocals. For as harshly limited as a âstripped-backâ performance can be, itâs nice to see some effort taken to combat that. Bass-beats and pianos are natural inclusions and sources of variety, and ultimately make sense for these interpretations. The natural, insular angst baked into sad-girl pop like this appreciates this smaller, tidier palette.
Itâs impressive to see how little gets lost in translation, too. Even with the inherent gentleness of these songs, they donât break down to pin-drop silence; theyâre kept with a little more personality. Thereâs even the rustle of a singalong that begins on The Walls Are Way Too Thin, Falling Asleep At The Wheel and Scarlett. As for the new, unreleased material sprinkled about, that, too, feels nicely developed, even here. The main one is Beauty Pageant, described by Humberstone as âthe most personal, most embarrassing song that [sheâs] ever writtenâ, where the charm of its recorded counterpart already begins to seep through. Itâs a bit âDisney balladâ in execution, with enough quaint, theatrical steps and willowy falsettos to feel distinct in Humberstoneâs catalogue, even in this current form.
For whatâs effectively a warmup for whatâs to come, itâs difficult to really pick faults here. Itâs not the most dynamic thing in the world but itâs not meant to be, nor does the fostered atmosphere allow for that too much. By design, itâs small and low-key, and a pretty-voiced Humberstone front and centre is the nucleus of all appeal. Thatâs enough, especially for those who are already sold, and who are clearly awaiting Cruel World to be their next obsession in a few weeksâ time. When thatâs out in the world, expect Humberstoneâs 2026 to deliver in spades.














Words by Luke Nuttall






